Gary Halbert · whole document (46)
Write Killer Copy
30. The tremendous power
that exists in sitting still
31. Paint a picture of how
exhausting and time-consuming it is going to be
32. My how they change...
into a fire-breathing dragon
33. Buzzards: Who do they
go after?
34. TRAP THEM!
35. Your job is to
discourage
36. If something is
written, no other testimony is allowed
37. The better you
describe, the better your results
38. Snakes in the backyard
39. Ask Theresa about
mailing
40. Loophole lawyer expert
41. "The only way I can
feel comfortable about it is if..."
42. Rabbits are ridiculous
43. Life insurance trick
on page 31
44. Dance your way out of
this seemingly-never-ending law
45. Getting outside the
legal system
46. Getting down in the
gutter with a person who is basically amoral
47. In most cases, their
ethics are non-existent
48. Hire criminal lawyers
for civil disputes
49. Right or wrong, you
are with the mongrel dogs and, whether you win or lose, you
are going to go home with some fleas
50. One lawyer with a
briefcase can steal more than a thousand thieves with guns