Gary Halbert · whole document (46)
Write Killer Copy
71. Since we don't see
eye-to-eye
72. No touchable assets
73. Everyone wants to move
toward pleasure and away from pain
74. Build a multi-story
house of pain
75. Imagine how you would
feel
76. At all. Ever.
77. Without a victim there
is no crime
78. It is illegal for
anyone to tell you a bank is going to close
79. You can beat your
chest and complain, but is does no good. Never.
80. The more debt you
have, the worse off you are. To be in debt is to be in
trouble. To be debt-free is one of life's greatest joys.
81. If you want to file,
move as far away as possible from your biggest competitor. (I
have your arena.)
82. I will have to be
altered for your facts, your deal and your state laws. It is,
however, a beginning.
83. A shallow pocket's
image
84. We are both taking
risks here as we did when we left our homes
85. We could both be wiped
out by unforeseen circumstances
86. What I want to know is
what kind of man you are. I don't want to be in a
game/business with people that should not be there.
87. It tells how much of a
man (player) you are
88. Attorney-caused
logjams
89. Any communication you
have with a lawyer must be presented to his client
90. Place a loose "time
threat" -- "for one last time"