Gary Halbert · whole document (46)
Write Killer Copy
81. If you want to file,
move as far away as possible from your biggest competitor. (I
have your arena.)
82. I will have to be
altered for your facts, your deal and your state laws. It is,
however, a beginning.
83. A shallow pocket's
image
84. We are both taking
risks here as we did when we left our homes
85. We could both be wiped
out by unforeseen circumstances
86. What I want to know is
what kind of man you are. I don't want to be in a
game/business with people that should not be there.
87. It tells how much of a
man (player) you are
88. Attorney-caused
logjams
89. Any communication you
have with a lawyer must be presented to his client
90. Place a loose "time
threat" -- "for one last time"
91. They can envision the
deal evaporating
92. Until this lawyer is
out of the deal, we will take no phone calls, write no letters
or move forward in any way (cc: client)
93. Shake hands on it
before you give deal for lawyer to formalize
94. Put down in writing
just the way you want it to be -- then I'll read it and tell
you whether or not I can live with it -- NOTE: Explain you are
exploring other options
95. One step beyond "notes
on the napkin"