zdls halbert index

What I want to impress upon you is... if possible... you
should endeavor to confine your selling efforts to...

Players With Money!

Why? First of all, it is easier to sell something to someone
with money. It's an obvious fact that person has the money to buy what you're
selling. If you've got a $500,000 house for sale, it doesn't matter how
appealing the house is if the family you're pitching it to has a pitifully low
total income.

But there's another fact you mustn't overlook. People with
money usually means they also have an important character trait most of
the "sheep" out there don't possess. Namely...

They
Have The Ability

To Make A Decision!

And... without talking it over with their spouse, their
lawyer, their CPA, or their mommy. Usually, people with money got their loot
because their lives are filled with independent thought and movement.
These people with a high Halbert Index also possess another rare commodity.
Namely... the ability to recognize true value. In other words, yes, it's true
these people are easier to sell than Joe Average but... only if you offer true value!

Reflect, for a moment, on what I sell. This would
include a high-priced, rather arrogant newsletter, expensive seminars,
expensive videos, audios, printed information packages, client services, etc.
Who won't buy my material? Basically, stupid, lazy people who relate
its value to how much it weighs and how much "bulk" they receive.
Who does buy my material? The answer is easy...

Players With Money!

Want some proof? Recently I did a per capita analysis of the
readers of my newsletter by State. The ten States with the highest per
capita readership of this newsletter are: (1) Vermont, (2) Texas, (3) Nevada,
(4) Colorado, (5) Alaska, (6) Arizona, (7) Utah, (8) Washington,
(9) California, and (10) Hawaii.