zdls halbert index

These two groups of States are separated by a dramatic
difference in per capita income. Want to know the difference in the average
four-member family income from the highest State (Vermont) to the lowest (West
Virginia)? It's a staggering $14,800. And get this:
The per capita readership of my newsletter in Vermont as opposed to the
readership in West Virginia is...

900% Higher!

Pay attention here. This does have meaning for you.
Remember what Willy Sutton said when asked why he robbed banks? "Because
that's where the money is!" So, to get to the bottom-line, here's what
I'm suggesting: If you haven't done so already...

Start Thinking About Developing

High-Priced, High-Profit Products

And Services With Enormous Value!

And secondly...

Start Thinking About Selling

Your High-Priced, High-Profit Products

And Services With Enormous Value

To Players With Money!

Pretty simple concepts, aren't they? But, simple or not, this
kind of thinking can separate you from the poverty of the brain-dead masses
and catapult you into the ranks of those lucky folks who enjoy total financial
freedom. However, to help you implement these concepts, I feel I need to give
you some tips on (A) What to sell to these people, and (B) How to locate
them.

First, what are "PWM's" (Players With Money) most
likely to buy? Well, for openers, they are extremely willing to shell out
money for what they did not get in school.
Namely... an education. PWM's learn very early almost nothing taught in school
has any commercial value whatsoever. For one thing, our school system teaches
absolutely nothing about how to be an entrepreneur. And, of course, almost all
PWM's are entrepreneurs. They have to be. After all, being an entrepreneur is
almost the only way to make truly serious money either here or in any other
country in the world. So, what kind of education does an entrepreneur need? He
needs an education on "how to sell"... because... none of his high
school or college classes even touched on
this subject. So, PWM's make up the largest segment of the market for books,
seminars, video tapes, audio tapes, lectures and anything else that can help
them become more skilled in the art of selling. They also make up the largest
share of the market for information on other money-related matters... such as
management, how to invest their profits, international currency fluctuations,
stock and commodity speculations, reducing their tax burden and so on.