zdls halbert index

By the way, speakers at multi-level rallies give the illusion
of doing this but, after they've got you all enthused, they give you a
specific plan that makes them (not you) money... and... sends you (not
them) off into activities which are often illegal and always stupid. I've said
it before and I'll say it again. MULTI-LEVEL MARKETING SUCKS! Not just some of
it, all of it. By the way, I heard in a speech by Dan Kennedy the
average annual income of an Amway distributor is a whopping $32.00!

Enough of that. Simply said the kind of real
inspiration PWM's are willing to purchase is provided by articulate experts
who have become successes in their chosen endeavors and are willing to share
their knowledge.

OK, what else will these successful, moneyed people purchase? Value.
Just because these people have money doesn't mean they are promiscuous with
it. They will spend it... but... not frivolously. Take
automobiles for instance. You won't find most Players driving Fords, Chevy's,
VW's, etc. On the other hand, I don't think many of them drive cars like
Ferraries, Maseraties and Jaguars either. Those cars represent very poor
value. They depreciate faster than a politician can make excuses, they are
extremely uncomfortable, they have frequent and enormously expensive
breakdowns and there is no place on any American highway where it is legal to
drive them at the speeds they were intended to be driven. In other words,
instead of value, what they actually are is high-priced toys usually bought
by...

The
Children Of

Players With Money!

My guess as to what most of the real Players buy are cars like
Cadillacs (just voted care of the year), Buick Roadmasters, Mercedes and Lexus
sedans. These are all automobiles that are safe, comfortable, luxurious and
have a very high resale value. In other words, they represent an intelligent
choice, not a stupid gesture.

What I'm trying to illustrate here is PWM's will spend... and
spend big... but... they won't spend stupidly. Another thing to
remember is, these people care about substance, not window dressing.
When I sell my information, I don't "dress it up" much. My videos,
for example, are raw. I don't concern myself with "production
values," adding chintzy canned music to the sound track or clever
graphics and cute special effects. What I do concern myself with is
providing substance and, I hardly ever get a complaint about my materials.