zdls halbert index

They Are Business
Owners!

Business owners represent about 6% of our population (there
are about 15 million of them) and it is within this 6% where most of the PWM's
reside. The others are mostly retired business owners. And... blessing
of all blessings... all you need to locate them is... a phone book.

By the way, did you know that businesses that sell to other
businesses are about 500% more likely to succeed than businesses that sell to
consumers?

Look, I realize all of you can't simply drop everything you're
doing and close down your bakery or flower shop and open up a "we
deliver" car wash service. On the other hand, this issue should surely
have given you much food for thought. Food that hopefully will have a positive
influence on your future decisions.

That's it for now. Chow. I know, I know. It's supposed to be
spelled "Ciao." Whatever.

Sincerely,

Gary C. Halbert

P.S.

Many people keep asking when I'm going to have another
seminar. Not for a long time. Probably, at least, not for another
year. However, in May I will be teaching from the 11th to the 14th at
another seminar (it's dirt-cheap compared to what I charge for mine!) being
given by one of the sharpest marketing men I've ever met. If you decide to
attend because you read about it here (see info enclosed) be sure to tell
them so because... that will entitle you to a mystery gift (called "The
Halbert Bonus") which the other attendees will not receive.

Peace.