Gary Halbert · whole document (32)
yougottabethere
I'm sorry but I just don't have time for that.
All in all, I think THIS seminar is the bargain of a
lifetime. You see, the "full fee" is $2,700 (for you and your two free
guests)... or... only $1,700 (for you and your two free guests) if you
purchased my "Motherload Collection". You do remember my "Motherload
Collection", don't you?
Let me list some of the highlights of my earlier
newsletter about that "Motherload Collection":
You see, in addition to having written hundreds of
newsletters over the years, I have also written hundreds of
sales letters. Sales
letters for myself and for my clients. Pitches selling everything from
high-ticket seminars ($6,950)... to low-end books ($19.95)... and of
course, everything in between.
r s r s r s
But, I have to admit, I was surprised at their
lack of marketing skills.
What good is it to be able to find your way around the web... if...
you don't stand a chance of selling anything?
That's when it hit me! These people (and I'm sure
many others like them) need my help. And I remember my mama always
telling me...
"Teach Them By Example!"
But before I get into the "guts" of this letter,
I have a little exercise for you to do. Let me ask you a couple
questions and be honest when you answer them. Since no one will see
your answers, go ahead and put a check mark (P)
in each block where the situation applies to you:
o Question 1: Do you
cringe at the mere thought of having to come up with a "killer"
headline?
o Question 2: Do you
get writer's block knowing you basically have the first 30 to 60
seconds... the first paragraph or two... to catch your reader's
attention?