Gary Halbert · whole document (32)
yougottabethere
r s r s r s
But, I have to admit, I was surprised at their
lack of marketing skills.
What good is it to be able to find your way around the web... if...
you don't stand a chance of selling anything?
That's when it hit me! These people (and I'm sure
many others like them) need my help. And I remember my mama always
telling me...
"Teach Them By Example!"
But before I get into the "guts" of this letter,
I have a little exercise for you to do. Let me ask you a couple
questions and be honest when you answer them. Since no one will see
your answers, go ahead and put a check mark (P)
in each block where the situation applies to you:
o Question 1: Do you
cringe at the mere thought of having to come up with a "killer"
headline?
o Question 2: Do you
get writer's block knowing you basically have the first 30 to 60
seconds... the first paragraph or two... to catch your reader's
attention?
o Question 3: Do you
suffer from migraine headaches trying to write body copy that whets
your potential customer's appetite... forcing him to read from one
paragraph to the next to the next?
o Question 4: Do you
come up empty on "bullets"?
o Question 5: Do you
flop around like a fish out of water in your closing?
o Question 6: Do you
need a captivating P.S. to pull the "maybe I'll buy" customers over to
the paying side?
o Question 7: Do you
go blank when it comes time to write an order coupon?