Gary Halbert · whole document (32)
yougottabethere
o Question 3: Do you
suffer from migraine headaches trying to write body copy that whets
your potential customer's appetite... forcing him to read from one
paragraph to the next to the next?
o Question 4: Do you
come up empty on "bullets"?
o Question 5: Do you
flop around like a fish out of water in your closing?
o Question 6: Do you
need a captivating P.S. to pull the "maybe I'll buy" customers over to
the paying side?
o Question 7: Do you
go blank when it comes time to write an order coupon?
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