azdx internetsecrets

It's
The NAME

Of Your Website!

Come
closer. Pay attention here. Everybody in marketing with even
half-a-brain knows the HEADLINE is the most important part of
any ad. And, don't you get it that when it comes to websites...
the NAME of your site... IS is the headline?!

People
pay thousands and thousands to get the top position when someone
types a search phrase into a search engine which relates to
what they are selling.

So,
there they are, right in the top ten results of a website search...
with... a few poorly written sentences describing their site
(written in blue) and the name of their website hidden at the
bottom of the few lines of copy describing their site.

Know
this: Burn it into your mind: Those first few
sentences which describe your site... plus... the actual NAME
of your site are, by far...

The
Most Important Words

On Your Entire Website!

Look,
when people type a search word or a search phrase into a search
engine, they do NOT necessarily click on the sites which pop
up in the first three or four results. No. What they do is,
they glance down the list of those top ten sites and read the
brief descriptions of each site... and... the name of each website.

The
one they really click on first (and you DO want
it to be yours) is the one with the most enticing copy describing
the website... and... the most enticing website name.

It's
like they are glancing at headlines in a newspaper to see what
stories they want to read. And, most website descriptive copy
and website names seem to have been written by marketing imbeciles.
Listen, these words are, by far, the most important words on
your entire website. More thought and effort should go into
these few lines of descriptive copy (and name) of your website
than everything else that is on your site... combined!
It's so simple, I feel like I'm writing to morons that I even
have to explain it... but... I'm going to explain it anyway...

If
The Few Lines Of Descriptive Copy About Your Website

(And The Name Of Your Website) Are NOT Written To Grab

A Great Deal Of Immediate Attention... Nobody... Will Click

On The Link And Read Your Website... And... Therefore...