Boron - Chapter 24

But He Will Remember The

Company With Distaste!

He Will Remember That This

Is A Company That Scared

Him And Made Him Angry!

You know what all that adds up to?

No Sale!

The message is clear: You must not use "cheap tricks". Make
what you attach to the letter "fit in". All it takes is a
little imagination. Let's see if I can come up with a couple
of original examples:

How about attaching an eagle feather to a letter that tells
how these birds are in danger of becoming extinct?

How about attaching a Mexican Peso to a letter that talks
about inflation? I did it and it was a great puller.

How about a computer microchip attached to a letter that
explains why a certain new electronic product is superior to
the competition?

How about my son attaching a picture of himself to a letter
to his old man that tells him how he is getting into good
shape?

How about you send me some ideas along these lines?

I Love You and Good Luck

Dad