Gary Halbert · whole document (46)
aakh improve response
Now ol' Rhonda isn't too particular about her
gentleman friends as long as they come equipped with a
well-stocked personal pharmacy.
So anyway, our guy Jose has all this on his
mind when the truck from Larcenous Lettershop drives up and
out pops the owner, Mr. Ferdinand Letscrewem. Ferdy then walks
up to Jose (who he's known for years) and starts up a
conversation:
Ferdy:
"How's
it goin, Jose? Getting any action lately?"
Jose:
"Not
much man. Just the ol' lady. I'd sure like to get next
to Roundheels again but you know Rhonda... no blow, no
show."
Ferdy:
"Oh
yeah. Say that reminds me. I got a little something
for you. It's Peruvian flake, man. Root canal
quality!"
Jose:
"Hey
man, you're O.K.! You just saved my cojones from early
retirement!"
Ferdy:
"Glad
to do it, man. Hey listen, I gotta get a receipt for
this mail. I don't know how it's gonna weigh out but
it's supposed to be about 100,000 pieces and that's
what I need a receipt for, you dig?"
Jose:
"No
worries, good buddy. Just have your men put the stuff
on the cart over there and I'll get the paperwork for
you right away."
And so it goes. What happens is ol' Mr.
Letscrewem delivers 90,000 pieces of mail to the post office
and gets a receipt which he gives to you for 100,000 pieces.
And why are the principals in this dreary little drama
unafraid of repercussions? Quite simple: You see, both of
these guys know that since your mail is "junk mail"
nobody will be the wiser if all of it is not delivered.
Let's face it, how will you ever know?
So anyway, let us continue our story. You now
have 90,000 pieces of mail sitting on a post office dock that
eventually (after a long, long time) gets sorted and delivered
to the loading docks of the other post offices, from which it
is supposed to be delivered to all your prospects. And then,
after another long, long while, some lazy mental midget
finally ends up with your mail in his mail sack and he starts
going about his daily rounds. After an hour or so he gets
tired. The mail sack is getting heavy. And besides, he's
getting sick of looking at all that junk mail. Not only that,
his customers hate to receive it. He hears it everyday:
"Hey man, why don't you bring me some good
news? How about a big lottery check or something instead of
all this junk?"