aakh improve response

And so, every once in a while, guess what our
mental midget decides to do? You're right, every once in a
while he decides to throw your mail away!

Much, Much, Much,

Much More Often

Than You Would Ever Believe!

And why not? It's junk, isn't it? Nobody's
going to miss it, are they? Throwing this stuff away is doing
everybody a big favor, right?

And so, about 17% (minimum) of all your mail that is correctly addressed never gets delivered simply because it
gets thrown away. And, of course, since you are mailing bulk,
your mail also never gets forwarded to those folks who have
moved which on any given list at any given time is about 7% of
the total.

Let's see now. So far, 10% didn't get
delivered to the post
office, 24% didn't get delivered by
the post office and now (finally) we've got approximately
66,000 pieces of mail (out of the 100,000 that we've paid for)
that has actually been delivered.

So what happens next? I'm glad you asked. What
happens next is that at least of your 66,000 pieces of mail
that did manage to get
delivered gets immediately
thrown away.

Here is something I want to burn into your
mind. I want you to remember it and remember it well. I also
want you to remember that it was me, Sir Gary of Halbert, who
first told you that...

Most Of The People

In America Sort

Through Their Mail

While Standing Over

A Waste Basket!

But, of course, as one of my subscribers, you
already knew that, didn't you? Whatever. O.K. now, we've got
33,000 letters (out of 100,000) that have actually been
delivered to the post
office, delivered by the post office and opened by our
prospects.