aakh improve response

But I won't accept, and neither should you,
not getting orders because my letters were not delivered,
opened or read.

So let's stop sniveling and start curing these
problems. Are you ready? Good. Here then, after another
atrociously long preamble, are 20-ways to improve your
response without changing a word of your copy.

#1

Deliver
your mail to the post office yourself.

Want to try a really instructive split-run
test? Do this: If you mail say, 100,000 pieces per month, send
half of your work to Lettershop A and the other half to
Lettershop B. Tell Lettershop A to proceed as usual and
deliver your mail to the post office and make sure they obtain
and give to you a mailing receipt. Then, have Lettershop B
deliver the mail to you and then you
deliver the mail to another post office and you
get the receipt. Continue doing this every month for a year.
Guess what will happen? Lo and behold, you are going to
discover that, over the course of a year, Lettershop B
dramatically outpulls Lettershop A.

Isn't that curious? Let's press on.

#2

Start
using live stamps on your envelopes instead of using a
postage meter or a printed indicia.

#3

Start
using direct impression addressing (heat transfer, AD
MARK, laser, etc.) instead of labels.

#4

Remove
your company name from your corner card.

#5

Get
rid of all teaser copy on your envelope.

#6

Print
the word "RUSH" in red on your envelopes.

Let's pause for the cause here a moment. All
of those last five suggestions are designed to make your mail
look more like first class mail and, as we all know, first
class mail (or mail that looks
like first class) is more likely to get first class treatment.

From your lettershop.

From your post office.

From your customer.

It's all a matter of respect. Did you know
that the post office is about to bar the use of those fake
Federal Express type envelopes because those envelopes have
been fooling postal employees?
True. Those envelopes (even when mailed bulk rate) get a very
prompt delivery and sometimes the postman even asks his
customers to sign for
them. And, did you know that first class mail (or mail that
looks like first class) even gets more respect (and less
trashing) from your lettershop?