aakh improve response

Isn't that curious? Let's press on.

#2

Start
using live stamps on your envelopes instead of using a
postage meter or a printed indicia.

#3

Start
using direct impression addressing (heat transfer, AD
MARK, laser, etc.) instead of labels.

#4

Remove
your company name from your corner card.

#5

Get
rid of all teaser copy on your envelope.

#6

Print
the word "RUSH" in red on your envelopes.

Let's pause for the cause here a moment. All
of those last five suggestions are designed to make your mail
look more like first class mail and, as we all know, first
class mail (or mail that looks
like first class) is more likely to get first class treatment.

From your lettershop.

From your post office.

From your customer.

It's all a matter of respect. Did you know
that the post office is about to bar the use of those fake
Federal Express type envelopes because those envelopes have
been fooling postal employees?
True. Those envelopes (even when mailed bulk rate) get a very
prompt delivery and sometimes the postman even asks his
customers to sign for
them. And, did you know that first class mail (or mail that
looks like first class) even gets more respect (and less
trashing) from your lettershop?

Enough about envelopes. Let's talk about your
sales letter.

#7

Re-type
it and use wider margins and more subheads. Also, make
certain things stand out by showcasing them in bold,
like I'm doing in this
letter.

Do all this to provide "eye relief."
To make your sales message more inviting and less formidable
when your prospect first sees
your letter.

#8

Throw
away your brochure or hide it in a plain white
envelope so your prospect doesn't see it as soon as he
opens your envelope. Ditto with your order coupons.