aakh improve response

#13

Put
your phone number in the body copy of all your letters
and invite your customers to call you if they have any
questions.

This makes the prospects feel like it is safe to order. Like they can "reach out and touch you" if
necessary. And, of course, the safer they feel, the more
likely they are to order.

By the way do
not use an 800 number for this purpose, use your
"real" number.

And while I'm at it...

#14

Stop
using an 800 service and starting taking your call-in
orders yourself.

Listen: If you do this and you do it right and
if you write a little "script" that teaches your
employees how to "bump up" call-in orders, your
gross will immediately
jump 20% and your net by 40% or so.

Plus, it will make your 800 service (if you
still use them at all) a little nervous and they will start
doing a better job for you.

#15

If
your package weighs an ounce or less and your unit of
sale is $39.95 or more stop
mailing bulk and start mailing first class.

When you do this, you will get a higher
response and a much faster rate
(isn't cash-flow important to you?) of response. Plus when you
mail first class you can start to...

#16

KEEP
A DAILY LOG OF YOUR NIXIES.

Now wait a minute. How in the world can
keeping a daily log of your nixies improve your response rate?
I dunno, really. All I know is that when you keep a
"nixie log" (and when you make sure your list broker
and all list owners know you are doing so) you will, after a
while, tend to start getting lists that are cleaner and more
responsive. Also, keeping a nixie log will do wonders when it
comes to raising your consciousness level and sharpening up
your mind. In addition, it will improve your vision by taking
some of the stars out of your eyes.