aakh improve response

Now wait a minute. How in the world can
keeping a daily log of your nixies improve your response rate?
I dunno, really. All I know is that when you keep a
"nixie log" (and when you make sure your list broker
and all list owners know you are doing so) you will, after a
while, tend to start getting lists that are cleaner and more
responsive. Also, keeping a nixie log will do wonders when it
comes to raising your consciousness level and sharpening up
your mind. In addition, it will improve your vision by taking
some of the stars out of your eyes.

Try it.

#17

Start
renting more responsive mailing lists.

Start fighting for hotline names. Start
networking (isn't that a dandy buzzword?) with five
list brokers instead of just one. In fact, why not contact 10
or 20 or 30 or 40? And while I'm at it, why don't you contact
the list owners and ask
them if you can pay extra to get the hottest segments of their
lists like the multi-buyers, the hotline names, the big ticket
buyers and so on?

#18

Always
test by mailing first class even if
you are going to roll out using bulk!

Time is money. You can read first class
results much faster. In fact you'll know how good your mailing
is going to be within 12-days of your drop date. And hear
this: The sooner you know what's likely to happen, the more
able you will be to stop what's likely to happen from
happening or, if you prefer, the more likely you will be to make
what's likely to happen, happen.

#19

"Double
team" everything you do!

Use more than one lettershop. Use more than
one list broker. Use more than one printer. Use more than one
copywriter. And believe it or not,

#20

Always
mail at more than one post office!

Some post offices are "black holes"
where advertising mail routinely gets lost.

Spread your business around and let everybody
know you are doing so. Keep everybody on their toes. Make sure
your mail gets accounted for and is treated with respect from
go to woe.