aakh improve response

#19

"Double
team" everything you do!

Use more than one lettershop. Use more than
one list broker. Use more than one printer. Use more than one
copywriter. And believe it or not,

#20

Always
mail at more than one post office!

Some post offices are "black holes"
where advertising mail routinely gets lost.

Spread your business around and let everybody
know you are doing so. Keep everybody on their toes. Make sure
your mail gets accounted for and is treated with respect from
go to woe.

And now, for the most important suggestion of
all.

#21

SEND
GARY HALBERT YOUR CONTROL PACKAGE AND ASK HIM FOR A
FREE CRITIQUE.

I'm serious. If you subscribe to this
newsletter, one of the perks is a free critique of your ads
and letters. I'm happy to do this because:

A.
It keeps me sharp

B.
It helps me make new friends

C.
It sometimes gets me into profitable business
relationships and,
of course, I like to do it because, let's face it...

I'm A Prince

Of A Guy!

Sincerely,

Gary C. Halbert

In-Print
Salesman

P.S.

Next
month's newsletter is going to be special. When you
read it you are going to think you died and went to
direct-marketing heaven. You are going to learn how
(and, I'm not
kidding) to use direct response to make bundles of
money and improve
your sex life at the exact same time.