aakh improve response

Sincerely,

Gary C. Halbert

In-Print
Salesman

P.S.

Next
month's newsletter is going to be special. When you
read it you are going to think you died and went to
direct-marketing heaven. You are going to learn how
(and, I'm not
kidding) to use direct response to make bundles of
money and improve
your sex life at the exact same time.

Stay close to
your mail box.

P.S.#2

You
might also try getting a celebrity to sign your
letters (ask me how) or maybe using multiple stamps
instead of just one, or, if you are going after a
really big sale, you might try sending telegrams
instead of letters, or how about including a free
standing "polaroid" of whatever you're
selling? Say, have you tried attaching something like
a penny to the top of your letters and then
telephoning your customers a few days later and
"referencing" the attachment like this?:

"Mrs. Jones?
Listen. This is Mr. Smith at ABC Widget Company. Did
you get the letter I just sent you? You'll remember it
if you did; it had a penny attached to the first page.
You do remember? Good. Look, the reason I'm calling is
because..."

Try this. If you
do it right it will multiply your sales by 500%!