Boron - Chapter 10

# Boron - Chapter 10

The Boron Letters - Chapter 10

Thursday, 9:12 a.m.

June 21, 1984

Dear Bond,

Well, here I sit for the second day in a row starting my
letter to you without knowing exactly what I am going to
write about.

Blade tells me there seems to be some confusion over my
gambling deal with (name deleted) in Las Vegas. This
has me upset. I am trying to get (name deleted) on
the telephone and clear up this matter. Unfortunately,
though, it is clouding my mind at the moment.

Yesterday, as you will recall, I just started writing and,
lo and behold, something excellent came out. You know Bond,
that fact contains a lesson in itself.

And the lesson is that when you get stuck or emotionally
jammed up one of the ways to get yourself unclogged and
flowing again is just to keep moving. Run. Walk. Jog. Write.
Do the dishes. Or whatever. But don't sit around waiting for
a flash from Heaven.

It doesn't work that way. Not often anyway. The key is
movement!

Let's see now. Hopefully I've got you doing road work,
strengthening your muscles, fasting one day a week and
eating well plus interfacing (isn't that a dandy buzzword?)
with hot mail order publications and the "SRDS" list book.

What's next? I know. Let's start teaching you how to
actually create an ad or a good direct mail promotion.
Here's how to get started. The first thing I'd like you to
do is get a hold of two books. One is "Scientific
Advertising" by Claude Hopkins and the other is "The Robert
Collier Letter Book" by Robert Collier. Ask Blade and Eric
for help with getting these books. Read both of these books.
Read "The Robert Collier Letter Book" two times and read
"Scientific Advertising" three times. The first time you
read these books do so at your own pace. Don't take notes.
Just read for enjoyment. However, after the first reading, I
want you to take notes as you read the books the second and
third times.