Boron - Chapter 10

Now, by now, I can almost guarantee that a central selling
idea will have emerged from your cunning little mind.

Now, I don't know what that idea will be but let's say you
have figured out how to personalize and customize your real
estate investment offer as I discussed yesterday. And now,
let's say your idea is to promise your potential customer
that you are going to tell him how to buy real estate in
his area with no money down. Then, your letter might
start something like this:

***********************************************************************

Dear Mr. X,

Did you know that there is now
a way to buy L.A. real estate without making any down
payment whatsoever? Etc., etc., blah, blah, blah.

***********************************************************************

Of course, that first sentence will be customized for every
customer depending where he lives. Note: In this example I
am assuming we are using computer letters. So, anyway, the
letters would say

"to buy L.A. real estate"

or

"to buy Detroit real estate"

or

"to buy Key West real estate"

Etc., etc. Now, pay attention. Let's examine a way to
"double customize" this offer. Let's say we have found a
list of people in a specific occupation who like to invest
such as cardiologists for example. Now, let's start our
letter like this:

***********************************************************************

Dear Dr. X,

Did you know that there is now
a way for a cardiologist to buy L.A. real estate without
making any down payment whatsoever?