Boron - Chapter 10

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Of course, that first sentence will be customized for every
customer depending where he lives. Note: In this example I
am assuming we are using computer letters. So, anyway, the
letters would say

"to buy L.A. real estate"

or

"to buy Detroit real estate"

or

"to buy Key West real estate"

Etc., etc. Now, pay attention. Let's examine a way to
"double customize" this offer. Let's say we have found a
list of people in a specific occupation who like to invest
such as cardiologists for example. Now, let's start our
letter like this:

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Dear Dr. X,

Did you know that there is now
a way for a cardiologist to buy L.A. real estate without
making any down payment whatsoever?

Etc., etc., blah, blah, blah.

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Bullseye! O.K. Now we've got the list picked out, we've got
an idea for a product and we've got our central selling idea
and we are now ready for:

Step 5 - What you do at this point is create your
product and here is how you do it. First you go back to
those books on real estate investing and you extract in
outline form all the good ideas in these books. Then you
pick out the best of the ideas and overlay them with the
ideas you will have by now come up with yourself. Next you
arrange these ideas in some logical form and you start
writing. Please remember, what we are creating here is a
report NOT a book. I figure it should be something
like 100 typewritten pages.