Boron - Chapter 10

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Dear Dr. X,

Did you know that there is now
a way for a cardiologist to buy L.A. real estate without
making any down payment whatsoever?

Etc., etc., blah, blah, blah.

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Bullseye! O.K. Now we've got the list picked out, we've got
an idea for a product and we've got our central selling idea
and we are now ready for:

Step 5 - What you do at this point is create your
product and here is how you do it. First you go back to
those books on real estate investing and you extract in
outline form all the good ideas in these books. Then you
pick out the best of the ideas and overlay them with the
ideas you will have by now come up with yourself. Next you
arrange these ideas in some logical form and you start
writing. Please remember, what we are creating here is a
report NOT a book. I figure it should be something
like 100 typewritten pages.

Now, please remember this: If you do this properly you will
have created something of considerable value. After all,
what you will have done (hopefully) is taken a few good
books on real estate investing and stripped away the garbage
and created a tight informative roadmap to real estate
riches. Hey, how about that? Didn't I tell you that if you
just keep flowing that something of value will emerge? Just
look what has just slipped out of my mind! Did you catch it?

The Amazing L.A. Roadmap

To Real Estate Riches!

Not bad, eh? Now, we've got the title for our report!

More tomorrow.

I Love You and Good Luck!

Dad