Boron - Chapter 12

# Boron - Chapter 12

The Boron Letters - Chapter 12

Saturday, 10:02 AM

June 23, 1984

Dear Bond,

Let's get right back to that real estate letter. I've already pointed out how that little baggie filled with dirt will attract and focus our reader's attention. Now, let's talk about the other particulars of the first page of that letter.

I think I left off in my last letter where I was just about to comment on the part above the salutation, the part that tells the day of the week, the exact time, the day of the month and the year. Why is it important to put these specifics in the letter?

Well, it makes the letter a little more personal, doesn't it? I mean seriously, don't you feel a little closer to me because I put all this data in each of my letters to you? I think so. I think this way of doing things bonds the writer and the reader closer together. It also gives our transmission the quality of immediacy. And, while I'm on the subject, it just occurred to me that I should tell you that another additional way to achieve this bond of intimacy and immediacy in your letters is to describe where you are and what you are doing as you are writing the letter.