Boron - Chapter 12

And so on.

Condition #2: You should test a SRE whenever you can make the recipient of your letter feel guilty if he doesn't reply. This works especially well for charity or fund raising letters. For example, you might have a line in one of your letters that goes something like this:

"...and those pitiful children need your help right now! So please send a check immediately and send as much as possible. That's all you have to do. I have already addressed the reply envelope and I have even gone to the expense of putting a stamp on it so you won't have to hunt for one!"

Pretty good guilt, eh? And you can also use guilt in a regular sales letter. Here's how:

Continued Tomorrow

I Love You and Good Luck!

Dad