Gary Halbert · whole document (20)
Boron - Chapter 13
But before I do (there's a baby rabbit about 7 yards from
me!) I want to tell you that I just talked to your mom and
it put some pain in my brain. She works hard and now that I
am in here she more or less feels she's out there all alone
against the wolves. Rick wants money. Chuck wants money.
Your mom has bills and I feel very pressured.
It hurts.
But you once said the smartest thing I've ever heard a kid
say. You said that you were luckier than Jeff because when
Jeff lived with me I was already rich and that you get to be
with me when I am not rich and, therefore, you get to learn
how I solve problems, especially money problems.
Well, maybe we can both learn something today. (NOTE: I say
"well" almost as often as Ronnie Reagan, don't I?) What I
feel like doing is sniveling. I'd love to take some drugs or
alcohol and forget my problems. Or maybe just lie on my bunk
all day and read a book.
At the very least I'd like to eat. But I can't. I can't
because this is my day to fast. And to write to you. And to
Z. And to work on a new ad for L. Etc.
And, so I shall. Not because (that bunny is still right
here!) I want to but, rather, because I need to. You
see, when things are tough I have discovered that a very
very simple (but effective) thing to do is just keep moving
in some sort of positive direction.
And... and... let's talk about envelopes and little baggies
filled with dirt. O.K. as I recall, I was just about to tell
you how to use a SRE to induce guilt in a regular commercial
DM sales pitch.
Here's how: What you do is write something like this: