Gary Halbert · whole document (20)
Boron - Chapter 13
It hurts.
But you once said the smartest thing I've ever heard a kid
say. You said that you were luckier than Jeff because when
Jeff lived with me I was already rich and that you get to be
with me when I am not rich and, therefore, you get to learn
how I solve problems, especially money problems.
Well, maybe we can both learn something today. (NOTE: I say
"well" almost as often as Ronnie Reagan, don't I?) What I
feel like doing is sniveling. I'd love to take some drugs or
alcohol and forget my problems. Or maybe just lie on my bunk
all day and read a book.
At the very least I'd like to eat. But I can't. I can't
because this is my day to fast. And to write to you. And to
Z. And to work on a new ad for L. Etc.
And, so I shall. Not because (that bunny is still right
here!) I want to but, rather, because I need to. You
see, when things are tough I have discovered that a very
very simple (but effective) thing to do is just keep moving
in some sort of positive direction.
And... and... let's talk about envelopes and little baggies
filled with dirt. O.K. as I recall, I was just about to tell
you how to use a SRE to induce guilt in a regular commercial
DM sales pitch.
Here's how: What you do is write something like this:
...and so, Mr. Jones, as you
can see, what I am offering you is a once-in-a-lifetime
opportunity to own a piece of a legalized Nevada whorehouse.
I hope you can take advantage of this offer. But, if you
can't, would you please drop me a note and tell you can't
participate at this time. That way I'll feel free to make
this exciting offer to someone else. I've enclosed a
self-addressed envelope and I have even put a stamp on it
because (either way) it is important that I hear from you
right away.