Boron - Chapter 13

So try to strategize your mailings so that he at least reads
your letter before he makes a decision.

You can't do good guilt with a BRE. SRE's are much better
for this purpose.

And now, let's talk about yet another type of reply
envelope. I call it the PSH envelope. PSH stands for "Place
Stamp Here". They look like this:

____________________
Place

____________________ Stamp

____________________
Here

Nevada Inc.

201 Anywhere Rd.

Las Vegas, NV 20215

This is the most economical reply envelope of all. That's
because (obviously) the customer pays the postage. Let's
talk about this envelope: First of all, it's not as
convenient for the customer so you will lose some orders
because of that. On the other hand, this envelope is more
personal so you will gain some orders because of that.

(Guess what,
Bondy? I think a solution to your mom's money
problems just popped into my mind!)

Now, of course, this envelope isn't as personal as an SRE
but it is more than a regular BRE. It is, as I have pointed
out, cheaper than both.

What it is, then, is cheaper than a SRE and more personal
than a BRE and, in my judgment, this is the best envelope
for most mailers to use.

More mailers should test PSH envelopes and carefully analyze
the results. Many of them are going to be surprised.

DAMN! I'm getting a little tired of writing about envelopes.
I think I'll switch over to discussing that little baggie
filled with dirt.

However, my hour is up and I've got to go stand count. (They
want to know where I am all the time. They must like me!)

Tune in again tomorrow.

I Love You and Good Luck,

Dad

For
Bond's Notes, see chapter 14