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I've written ads and letters to sell
everything from ordinary diet pills to sophisticated financial
newsletters to complex bio-technology breakthroughs, and
everything in between.

Do I always charge $15,000 plus 5%? The answer
is almost always "Yes". Here is why: Any time I
choose, I can write to my own customer list (my newsletter is
read in approximately 90 countries) and make much more than
$15,000.

However, working for a client lets me have
alternative streams of income I wouldn't have otherwise.

So the answer is, I don't
always charge
$15,000. Sometimes, if somebody just needs a little simple
consulting, I'll do it for a few thousand dollars.

On the other hand, sometimes I charge much
more than the standard $15,000. The very last client I worked
for (I just finished the job) had to pay $50,000 up-front...
plus... my 5% commission on sales. Would you like to know why
that client picked me... and... why he paid a hefty $50,000
up-front fee?

I thought so.

As you know, I am often referred to as the
best copywriter in the world. And, as you also know, I would
be the last person to deny the truth of that claim.

But you know what's really true? After you
reach a certain point in your ability to write copy, it
becomes questionable as to whether one guy is a better
"copywriter" than another. When you reach this
point, what really makes you outstanding is how well you
understand what I call...

"Social Engineering"

Here's an example of what I'm talking about: A
woman who does T.V. infomercials accidentally included the
following dialogue in the "call to action" part of
her T.V. show,

"There's a huge demand for this
product. So, if our lines are busy, please keep
calling back. Believe me, this product is so
fantastic, it will be worth whatever time and trouble
you have to go through to place your order."