Gary Halbert · whole document (64)
zfzd private details
As it turned out, that verbiage dramatically
increased her sales volume and now she uses it in all
her T.V. infomercials. And now, I also use it often in my
space ads or direct mail letters. That's one example of what I
call "Social Engineering".
It's something most copywriters (even the best
ones in the world) don't think about. On the other hand, when
I create advertising, I find "Social Engineering"
occupying about 90% of my thinking time on a project.
Stay with me here: You know the job I just
finished where I got that $50,000 up-front fee? You want to
know how long it took me to write
the advertising? Approximately two hours. But guess what? I
spent five entire weeks thinking about and figuring out exactly WHAT to write.
The client is selling a very sensitive
feminine product. If the advertising wasn't done with just the
right amount of finesse and taste (without losing its sales
appeal) the advertising would have ended up offending
everybody and selling nobody. After five weeks of pondering
the project, I believe I was able to strike exactly the right
cord needed to sell this product. I'll let you decide for
yourself. Below is the ad:
How
Even A Plain-Looking Woman
Can Make Herself 350% More Sexually
Attractive To Almost Any Man On Earth!
If you would like to be a woman that nearly all
men... just can't resist, this is going to be
the most important message you will ever read.