Gary Halbert - Halbertism 16

# Gary Halbert - Halbertism 16

Halbertism #16

Sunday, May 30, 2004

Specific claims increase
believability.

Do NOT write in your advertising,
"This car gets great gas mileage."

DO write, "This car
gets 41 miles per gallon in the city and 52 mpg on road trips."

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