Goodbye 04-06-05

That meant he was getting approximately 1 lead for every 10,000 sales message he was e-mailing. He was able to make a huge profit because, at that time, spam was legal. It also cost so little to send out those 25 million messages. Yes, he was able to make money... in spite of the fact... he was using the least effective advertising medium on the entire planet.

Let me put this in perspective:

At approximately the same time my friend was doing that, I was using direct mail to solicit leads. For approximately every 1,000 pieces of mail I sent, I received 70 leads. That meant I was getting a 7% response rate.

Let's combine his means of sending a sales message (e-mail)... with... my direct mail letter. In that case, we would have gotten a 7% response rate from 25 million e-mails. That, my friend, would result in...

175,000 Leads From Each

Of His Mailings!

Which also means... my sales message was...

470 times MORE EFFECTIVE

Than His E-mail Message!

Know this: The Internet is the most efficient advertising medium in the world... but... it is also the least effective.

But what if... all those people trying to sell things on the Internet (which is so efficient) also used the techniques I could teach them to make their efforts effective? Then we would have a killer combination! We would have a money-making machine more powerful (by far) than the U.S. Mint.