Gary Halbert - Halbertism 52

# Gary Halbert - Halbertism 52

Halbertism #52

Monday, July 5, 2004

Always make your newspaper and
magazine ads... and your website... look as much like articles (instead of
looking like an ad) as humanly possible.

Readership of
"articles" (or ads that look like articles) get 500% more readership than ads
that look like ads.

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