Gary Halbert - Halbertism 17

# Gary Halbert - Halbertism 17

Halbertism #17

Monday, May 31, 2004

Using negative adjectives in your
headlines work like crazy.

Here are some examples:

Desperate Nerd
From Ohio...

One-Legged
Golfer...

Blind Medical
Doctor Discovers...

Half-Dead Cuban Washes Ashore In Miami...

With Strangest Secret That Can Double

The Income Of Most Americans!

You get the idea, don't you?

Well, the hell with you if you
don't.

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