Boron - Chapter 15

7) A copy of that book I’m going to give you that contains
hundreds of headlines.

8) Anything else you can think of that might be an “idea
generator”.

OK now, after you have assembled all this stuff, what you
need to do is start reading and taking notes.

Now, here is a little quirk of mine: I have a special way of
taking these notes which, incidentally, I call “nugget
notes.”

You see, what I do is take my notes in the form of little
nuggets of information. When I am done the paper I have been
writing on looks like this:

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Remember this when you are taking these notes don’t stuff
yourself.

Sometimes, my nugget notes consist of just one word.
Sometimes they consist of meaningless phrases. Many times my
notes make sense but many times they don’t. No matter. I
never worry about it. I just keep writing. I write what
occurs to me as I read the list cards, the jackets of books,
the ads, the DM pieces, and all the rest of the material I
have assembled.

Now here are a few things you should always include. A
complete description of your product including how many
pages, how many words, how many photos, who wrote it, facts
about the author (his age, background, success stories,
etc.). You should also take notes on what this product will
do for you. Will it make you wealthy? How will more money
help your customer? Will he be able to buy a better car?
Take more vacations? Afford a better home? If so, put it
down.