Boron - Chapter 15

Now, here is a little quirk of mine: I have a special way of
taking these notes which, incidentally, I call “nugget
notes.”

You see, what I do is take my notes in the form of little
nuggets of information. When I am done the paper I have been
writing on looks like this:

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Remember this when you are taking these notes don’t stuff
yourself.

Sometimes, my nugget notes consist of just one word.
Sometimes they consist of meaningless phrases. Many times my
notes make sense but many times they don’t. No matter. I
never worry about it. I just keep writing. I write what
occurs to me as I read the list cards, the jackets of books,
the ads, the DM pieces, and all the rest of the material I
have assembled.

Now here are a few things you should always include. A
complete description of your product including how many
pages, how many words, how many photos, who wrote it, facts
about the author (his age, background, success stories,
etc.). You should also take notes on what this product will
do for you. Will it make you wealthy? How will more money
help your customer? Will he be able to buy a better car?
Take more vacations? Afford a better home? If so, put it
down.

OK now, after you have taken all these notes what I want
you to do is re-read the notes and the really good ones, put
a star * beside them. And the ones that are even better put
two stars next to them. And then, the red hot ones you
put three * or more stars beside them.