Boron - Chapter 15

Now here are a few things you should always include. A
complete description of your product including how many
pages, how many words, how many photos, who wrote it, facts
about the author (his age, background, success stories,
etc.). You should also take notes on what this product will
do for you. Will it make you wealthy? How will more money
help your customer? Will he be able to buy a better car?
Take more vacations? Afford a better home? If so, put it
down.

OK now, after you have taken all these notes what I want
you to do is re-read the notes and the really good ones, put
a star * beside them. And the ones that are even better put
two stars next to them. And then, the red hot ones you
put three * or more stars beside them.

Now, at this point, what you need to do is stop working on
this project. That’s right. Just let it go. Put it right out
of your mind. Just go on about your other business for a day
or two.

Now then, often what happens during this time, is that an
outstanding sales idea will occur to you. Sometimes this
idea will be how to get attention like with my baggie idea.

Bond, I got interrupted here. Two prison guards came over
and searched me and B. and told us to stay out of the little
park where we take our breaks. Apparently, some little kid
was caught smoking pot here yesterday.

Ah well, that’s life in the big city.

So let’s get started again. As I was saying, sometimes your
breakthrough idea or “aha experience” will be a way to get
attention like my baggie idea, or a new way to help the
prospect visualize the benefits of owning what you have to
sell, or a new order generating sales point or whatever.
Anyway, at this point you now need to begin writing your
letter according to formula.