a yellow pages

# a yellow pages

From:

Jewfish Creek

Dear Friend & Subscriber,

Whenever someone opens the yellow pages, there are two things you can count on:

#1.

That person is ready to buy.

#2.

That person is undecided as to which establishment he should patronize.

O.K., let's suppose you are a chiropractor. Here in L.A., when I look under "chiropractors" I find there are 34 different listings. And, out of those 34, 12 of those doctors have gone to the additional expense of taking out a display ad. Their ads vary in size. The smallest one is 1-7/8 by 2 inches and the largest is 8 by 5 inches. Now, before I go on, I want you to go ahead and look at (and read) those 7 ads which I have reproduced.

Alright, you tell me... is there anything in any of those ads that would make you 400% more likely to go to one of those chiropractors instead of all the others?

I don't think so, either. And remember, these are the doctors who have paid extra for a display ad. The other doctors (the ones who are merely listed and don't have an ad) are even worse off. All they can hope for is their office happens to be geographically closer to whomever is "letting his fingers do the walking" than the other doctors.

Not good enough. Let's see if we can do better. First, there is something you should remember...

Research Has Proven

People Are 5-Times