Boron - Chapter 17

# Boron - Chapter 17

The Boron Letters - Chapter 17

Thursday, 10:31 AM

June 28, 1984

Dear Bond,

Yesterday, the last thing I wrote about was how I want you
to take the Tova “facelift ad” and copy it in your
handwriting. I also said you should do this just as you
would if you were going to take it to a secretarial service
and have it typed.

Here’s more: From now on, for the next 4 or 5 months I want
you to do this same thing with other ads and DM pieces. But
I don’t want you to just copy any old ad or DM piece. I want
you to copy only the best.

Now, here’s why I want you to do all this: You see, what
happens when you actually write out a good ad in your own
handwriting is that the words and the flow and the sentence
structure and the sequence of information and everything
else about the writing of that ad becomes a part of you.