Boron - Chapter 17

It is important to do this. It is one of the many
disciplines that other lazy “would be” marketing geniuses
will not suffer. That’s too bad for them and good for us. I
love that my so called “competition” is so lazy. I love it
that so many people in advertising and marketing are too
sophisticated, too “above” this sort of thing.

Let me tell you a little tale about a man I very much
respect who was not above doing this sort of thing. He
wanted to become a great writer (he was!) and so what he did
was take great books and copy them (in a sense he was
actually writing them) in his own handwriting just as I am
instructing you to do. He did this for a long time. Now here
is something else he took the trouble to do: Since one of
the books he wanted to write involved what it was like to
cross the ocean under horrible conditions, what he did was
travel the ocean himself in the bowels of rusty old
freighters.

Well, naturally, before he was finished he had an internal
deep rooted “cellular” knowledge of the process of writing a
good book and he also knew what it was like to travel the
ocean in misery.

Did all of this pay off? You bet is did. This man’s name is
Arthur Haley and his book “Roots” is one of the best sellers
of all time.

End of sermon. Do it. Here is a short list of “killer”
promotions to get you started.

Tova Ad

How To Burn Off

Body Fat Hour By Hour

The Beverly Hills Diamond Ad

The Original

Family Coat-Of-Arms

Letter

How To Collect

From Social Security

At Any Age

How To Get What

The U.S. Government

Owes You

The Famous Dollar Bill Letter

From The Robert Collier

Letter Book

The Amazing Blackjack Secret

Of A Las Vegas Mystery Man