Gary Halbert · whole document (20)
Boron - Chapter 17
The Original
Astrology Today Ad
Written By Ben Suarez
There’s more. But the above (at the rate of one per week)
will keep you busy for a couple of months.
Now, here are a few other tips on how to write good copy or
, as a matter of fact, “good anything”. Use simple common
everyday words. Use “get” instead of “procure.” Write short
sentences and short paragraphs. Use “transition” words and
phrases to make your writing flow smoothly. Do you notice
how I use transition words and phrases such as the
following?
Well, as a matter of fact, I first blah...
Now, naturally, we don’t want to blah, blah...
And, of course, here is what she said blah, blah,
blah...
Now, here’s a few more great ideas: Ask questions once in a
while and then answer them yourself. Like this:
Bond, do you understand what I am saying? You do. Good, then
let’s go on. Etc.
How do we get the benefits? The answer is simple. All we
have to do is etc., etc.
Can you imagine that? I know it seems unbelievable but facts
are facts! Etc., etc., etc.
And so on. God I love to write “And so on.” Kurt Vonnegut
uses it quite often and he is one of the best writers I’ve
read.
What is a good writer? Well, in my opinion a good writer is
one who makes things perfectly clear. He makes it easy for
the reader. Easy-to-understand what he is saying, easy to
keep reading. And, if you want a treat, if you want to read
an entertaining book written with great clarity, then read
Vonnegut’s “Breakfast of Champions.”
Now, don’t get me wrong. I said the book was written
clearly, I did not say it was written by a sane person.
Onward.
By the way, do you notice how little one word transition
sentences like “onward.” keep the flow going? You say you do
notice? O.k., smarty, see if you can answer this question: