ac tape pitch

Suppose you have a website and you sell something
on that site. Let's say that (so far) you have sold whatever
it is you are selling to 10,000 people. And now, you've come
up with another product your 10,000 customers might be interested
in. So, you write a sales pitch and you send it to your customers.

You decide to send 5,000 of your customers your
sales pitch by e-mail... and... the other 5,000 customers the
same sales pitch by snail mail. Will it make a difference?

Here is what will happen: Whatever amount of orders
you get from your 5,000 e-mails, you will get...

20 Times More

Orders From Your

Snail Mail!

That means, if you get 15 orders from your e-mail
"mailing"... you will get... 300 orders from your 5,000
snail mail mailing.

Take a moment to think about how important that
is.

Let's say your product is a book you sell for
$37.00. The 15 orders from your e-mail pitch would bring in
$555.00. Of course, it didn't cost you a dime to "mail"
any of those 5,000 e-mail pitches either. And, it didn't cost
you a dime to fill your orders either since all you had to do
was send your customers an e-mail with an attachment containing
the e-book.

So, since you can "mail" your pitch
and deliver your book for free over the Internet, your net profit
is the same as your gross profit. Namely...

$555.00

But now, let's take a look at the numbers from
those 5,000 snail mail pitches you sent out. Since you got 20
times as many orders, you ended up selling 300 books. At $37.00
apiece, you took in $11,100. Oh, but wait... sending out those
5,000 snail mails was NOT free. You had to pay approximately
70¢ to mail each one of them. That cost you $3,500.00 to
physically mail out those 5,000 snail mail sales letters.