ac tape pitch

You decide to send 5,000 of your customers your
sales pitch by e-mail... and... the other 5,000 customers the
same sales pitch by snail mail. Will it make a difference?

Here is what will happen: Whatever amount of orders
you get from your 5,000 e-mails, you will get...

20 Times More

Orders From Your

Snail Mail!

That means, if you get 15 orders from your e-mail
"mailing"... you will get... 300 orders from your 5,000
snail mail mailing.

Take a moment to think about how important that
is.

Let's say your product is a book you sell for
$37.00. The 15 orders from your e-mail pitch would bring in
$555.00. Of course, it didn't cost you a dime to "mail"
any of those 5,000 e-mail pitches either. And, it didn't cost
you a dime to fill your orders either since all you had to do
was send your customers an e-mail with an attachment containing
the e-book.

So, since you can "mail" your pitch
and deliver your book for free over the Internet, your net profit
is the same as your gross profit. Namely...

$555.00

But now, let's take a look at the numbers from
those 5,000 snail mail pitches you sent out. Since you got 20
times as many orders, you ended up selling 300 books. At $37.00
apiece, you took in $11,100. Oh, but wait... sending out those
5,000 snail mails was NOT free. You had to pay approximately
70¢ to mail each one of them. That cost you $3,500.00 to
physically mail out those 5,000 snail mail sales letters.

And, it gets worse. You actually had to pay to
fulfill all those 300 books too. Let's say it costs about $3.00
apiece to fulfill those orders. Damn, that's another $900.00
you had to shell out.

Therefore, with the cost of the mailing ($3,500)
and the cost of fulfilling those 300 book orders ($900) you
had to spend a big fat $4,400.00. That's so sad.