ac tape pitch

So, since you can "mail" your pitch
and deliver your book for free over the Internet, your net profit
is the same as your gross profit. Namely...

$555.00

But now, let's take a look at the numbers from
those 5,000 snail mail pitches you sent out. Since you got 20
times as many orders, you ended up selling 300 books. At $37.00
apiece, you took in $11,100. Oh, but wait... sending out those
5,000 snail mails was NOT free. You had to pay approximately
70¢ to mail each one of them. That cost you $3,500.00 to
physically mail out those 5,000 snail mail sales letters.

And, it gets worse. You actually had to pay to
fulfill all those 300 books too. Let's say it costs about $3.00
apiece to fulfill those orders. Damn, that's another $900.00
you had to shell out.

Therefore, with the cost of the mailing ($3,500)
and the cost of fulfilling those 300 book orders ($900) you
had to spend a big fat $4,400.00. That's so sad.

Because, when you deduct those $4,400 expenses
from the $11,100 you took in... well...

Your

Net Profit

Is... "Only"

$6,700.00!

And, just in case you don't have a calculator
handy, that means your snail mail produced...

More Than 12 Times

As Much Profit...

As The "Free" E-Mail!

This is NOT an exaggeration. These numbers are
typical.

You see, there are SO MANY "spam filters"
between you and the person you are attempting to send your e-mail
to, fewer and fewer of your messages are being delivered every
day. And, even IF your email message did get delivered, the
chances are very high your message will be deleted by the person
you sent it to. And, even IF your e-mail got delivered, opened
and read, it probably wouldn't be believed.

Study after study has shown people just plain,
flat-out DON'T believe almost any of the e-mails they receive.

On the other hand, there are no "spam filters"
between you and the person you are attempting to send your snail
mail letter to. And, when your letter is delivered, the chances
are very high your message will be opened. And, when your letter
got delivered, opened and read, it probably would be believed.
You see, study after study has shown...