ac tape pitch

What Ed did amazed me...

First, he moved from Australia to London to be
closer to me and the United States. Then, he DID attend my seminar...
and... he was one of the guest speakers.

Ed Dale and I have now made a business arrangement.
I am no longer for hire as a copywriter. I won't take on a single
client. All I'm going to do from now on is work with Ed, keep
writing my newsletter and, finish up a few unfinished marketing
chores I owe a few people.

By the way, this seminar had fewer attendees than
any other seminar I have ever given since I started writing
my newsletter back in 1986. It was kept very small deliberately
because my #1 Trusty Assistant Theresa couldn't be there to
help me. She is now living with her dying father and is serving
him as his primary caregiver.

So, to keep the seminar small, I only notified
a fraction of my readers about it. And, it turns out, a lot
of those I did notify were struggling with the loss of their
homes and/or businesses caused by Hurricane Isabel. Others lucky
enough not to lose their physical structures, had to deal with
the loss of their electricity, phone service, computer access,
fax lines, etc.

I actually had more website experts to
help me with the seminar than I had seminar attendees. So, you
know what we did? We gave each attendee a great deal of personal
attention which would have been impossible under any other circumstances.
And, we had the luxury of making this the most informative,
useful, personal... and... intense... Internet/website
seminar in all of recorded history.

For example, I had every single attendee tell
me all about his or her website or, the website they were getting
ready to put on the web. Then, I told every one of them... in
exact detail... what they could do to improve the profitability
of their website.