Gary Halbert · whole document (100)
ac tape pitch
How To Select A Product Or Service That...
When Sold Via The Internet... Will...
Almost Guarantee You Make HUGE Profits!
And, why not? It costs the same amount of time
and energy to sell a really profitable product or service as
it does to create and maintain a site which only makes peanuts.
So, let's say you are selling one or more of those
hugely-profitable products or services on your website. What
is the first thing you should pay a lot of attention to? I am
literally amazed no one else teaches this! Can you guess what
it is?
It's The NAME
Of YourWebsite!
Come closer. Pay attention here. Everybody in
marketing with even half-a-brain knows the HEADLINE is the most
important part of any ad. And, don't you get it that when it
comes to websites... the NAME of your site... IS is the
headline?!
People pay thousands and thousands to get the
top position when someone types a search phrase into a search
engine which relates to what they are selling.
So, there they are, right in the top ten results
of a website search... with... a few poorly written sentences
describing their site (written in blue) and the name of their
website hidden at the bottom of the few lines of copy describing
their site.
Know this: Burn it into your mind:
Those first few sentences which describe your site... plus...
the actual NAME of your site are, by far...
The Most Important Words
On Your Entire Website!
Look, when people type a search word or a search
phrase into a search engine, they do NOT necessarily click on
the sites which pop up in the first three or four results. No.
What they do is, they glance down the list of those top ten
sites and read the brief descriptions of each site... and...
the name of each website.