ac tape pitch

Know this: Burn it into your mind:
Those first few sentences which describe your site... plus...
the actual NAME of your site are, by far...

The Most Important Words

On Your Entire Website!

Look, when people type a search word or a search
phrase into a search engine, they do NOT necessarily click on
the sites which pop up in the first three or four results. No.
What they do is, they glance down the list of those top ten
sites and read the brief descriptions of each site... and...
the name of each website.

The one they really click on first
(and you DO want it to be yours) is the one with the most enticing
copy describing the website... and... the most enticing website
name.

It's like they are glancing at headlines in a
newspaper to see what stories they want to read. And, most website
descriptive copy and website names seem to have been written
by marketing imbeciles. Listen, these words are, by far, the
most important words on your entire website. More thought and
effort should go into these few lines of descriptive copy (and
name) of your website than everything else that is on your site...
combined! It's so simple, I feel like I'm writing to
morons that I even have to explain it... but... I'm going to
explain it anyway...

If The Few Lines Of Descriptive Copy About
YourWebsite

(And The Name Of YourWebsite) Are NOT Written To Grab

A Great Deal Of Immediate Attention... Nobody... Will Click

On The Link And Read YourWebsite... And... Therefore...

NOBODY WILL BUY ANYTHING FROM YOU!

I don't know how to make it any clearer. If you
cannot understand the obvious truth of what I have just written,
you are truly beyond all hope.

Now, for many of you, I am going to make your
day.

I suspect what I am going to write next is going
to put smiles on the faces of people all over the world.

Remember how I wrote a few newsletters ago about
how I was NOT going to be selling the tapes of my Internet/website
seminar? I was not lying to you. Not intentionally anyway.