ac tape pitch

The one they really click on first
(and you DO want it to be yours) is the one with the most enticing
copy describing the website... and... the most enticing website
name.

It's like they are glancing at headlines in a
newspaper to see what stories they want to read. And, most website
descriptive copy and website names seem to have been written
by marketing imbeciles. Listen, these words are, by far, the
most important words on your entire website. More thought and
effort should go into these few lines of descriptive copy (and
name) of your website than everything else that is on your site...
combined! It's so simple, I feel like I'm writing to
morons that I even have to explain it... but... I'm going to
explain it anyway...

If The Few Lines Of Descriptive Copy About
YourWebsite

(And The Name Of YourWebsite) Are NOT Written To Grab

A Great Deal Of Immediate Attention... Nobody... Will Click

On The Link And Read YourWebsite... And... Therefore...

NOBODY WILL BUY ANYTHING FROM YOU!

I don't know how to make it any clearer. If you
cannot understand the obvious truth of what I have just written,
you are truly beyond all hope.

Now, for many of you, I am going to make your
day.

I suspect what I am going to write next is going
to put smiles on the faces of people all over the world.

Remember how I wrote a few newsletters ago about
how I was NOT going to be selling the tapes of my Internet/website
seminar? I was not lying to you. Not intentionally anyway.

But, when I got to the seminar, I was pulled aside
by my good friend Carlos Duran and, he told me he had made arrangements
for the hotel (The Embassy Suites) to audio tape the entire
seminar. He told me he wanted to have tapes of the event, even
if it was just for archival reasons. What the heck? I didn't
see how it could hurt anything. And then, something strange
happened: About one-third of the way through the seminar, I
realized this was turning out to be the best seminar on how
to make website profits in all of history.