Gary Halbert ยท whole document (100)
ac tape pitch
Maybe some of the attendees would not have come
to the seminar... if... they had known in advance they would
be able to buy the tapes... and especially... if they knew the
dirt-cheap price I was going to charge for the tapes.
But, there was no way they could have known any
of that because... I didn't know I was going to do this myself.
So, I decided to make a little "pitch" to the attendees.
This is what I said:
"Look, this is turning out to be
a truly spectacular seminar. So spectacular, in fact, I want
to share it with the world by selling the audio tapes of this
event. But, I can see how many of you would resent that after
paying so much to be here in person. So, I want to make a deal
with you.
"First, I will give you some secret website
techniques for making profits that I had already decided I wasn't
going to share with anybody.
"Secondly, right here and right now, I
will change the agenda of this seminar so I can go over everybody's
website and tell you personally and individually how to immediately
increase the profits of your site.
"And, if that's not enough, I will give
you the right to call me about any of your website problems
for the next 18-months and I will do my best to help you...
without any charge!โ
Everybody in that room LOVED my proposal. So,
guess what? If you want to, you are going to be able to buy
the tapes... and... you are going to be able to buy them at
far less than what my seminar attendees had to pay. I have reasons
for doing this and I will explain those reasons at the end of
this letter.
But now, for the first time in my life, I'm going
to do something I've never done before. Instead of me writing
a sales letter to entice you to buy the tapes of this seminar...
I'm going to let my attendees do it for me!